Milly Green GCSE Unit 4 Watch This Space: 2013

Friday, 15 November 2013

Tuesday, 12 November 2013

Tuesday, 5 November 2013

Name

The name of my campaign will be 'Clean Up Your Act'. I chose this name because it is very direct towards the audience and the your emphasises the fact that it is the fault of the local people that the field is in this state and it makes the audience feel guilty.

Slogan

My slogan is 'Because no one else will do it for you'. This, like the name, is very direct and makes them feel guilty and it also makes the audience feel like they have to join the campaign.

Logo

I chose a logo that looked like a field full of rubbish as it is a visual representation of the field and it shows the audience what state it is in.

Target Audience

My target audience is still dog walkers as they are the ones who use the field most and as my survey shows, they believe there are insuffient dog facillities in Baldock. The 2 media formats I am going to use are printed posters, because dog walkers and local people will see them when they walk around, and a short film which can be shown on TV to attract publicity.

My Logo Designs

Monday, 28 October 2013

My Presentation with Feedback

This feedback will develop my campaign by making me think of how I will make my campaign appeal to my target audience and how I will get them to support it. It will also make me think about how to improve my second presentation.

Sunday, 20 October 2013

My Survey Results

I did 2 surveys, one for general people and one for my target audience, dog walkers. Here are the questions asked and what people answered.

General Survey

1. Do you live in Baldock?

Yes = 65% No =35%

2. What areas do you think need improving in Baldock?

                                                                                   High Street = 15%   Schools = 5%
                                                                                     Shops = 15%            Parks = 40%
                                                                                     None = 25%

3.Do you think there are sufficient facilities for dogs in Baldock?

Yes = 70% No = 30%

4. Would you support a campaign to make a dog park in Baldock?

                                                                                         Yes = 50%    No = 20%
                                                                                          Wouldn't Care = 30%

Target Audience Survey

1. Do you live in Baldock?
Yes = 55% No = 45%

2. Do you think there are sufficient facilities in Baldock for dogs?
Yes = 25% No = 75%

3. Would you support a campaign to make a dog park in Baldock?

                                                                             Yes = 80%        No = 10%
                                                                              Wouldn't Care = 10%