Film Storyboard

Basic Poster Plan

Ideas for Film Brainstorm

Final Campaign Ideas

Name

The name of my campaign will be 'Clean Up Your Act'. I chose this name because it is very direct towards the audience and the your emphasises the fact that it is the fault of the local people that the field is in this state and it makes the audience feel guilty.

Slogan

My slogan is 'Because no one else will do it for you'. This, like the name, is very direct and makes them feel guilty and it also makes the audience feel like they have to join the campaign.

Logo

I chose a logo that looked like a field full of rubbish as it is a visual representation of the field and it shows the audience what state it is in.

Target Audience

My target audience is still dog walkers as they are the ones who use the field most and as my survey shows, they believe there are insuffient dog facillities in Baldock. The 2 media formats I am going to use are printed posters, because dog walkers and local people will see them when they walk around, and a short film which can be shown on TV to attract publicity.

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My Logo Designs