My media products are linked as I
used the same model (my dog) in both my posters and my film so people will know
that they are made by the same campaign. I included my team and my campaign
logo in both so that people would see them and recognize that they were from
the same campaign. I also used similar colours as in both products the writing
was on a black background.
The brief was to encourage more
people to get involved in regenerating local areas for the use of the
community. I did this by researching other campaigns to see how they got people
involved and then used some of these techniques in my own, like guilt, empathy
and persuasive techniques like rule of three. This meets the needs of the
client as these techniques will allow me to fulfill the brief which is what the
client wants. I also researched who my target audience were, which would help
my client as they would know who to target.
My products use many appropriate
conventions that are needed for a successful campaign, for example in my
posters and in my film I put contact details so people could find out more about
the campaign and I also used my logos so that people would know who is behind
the campaign. I also used persuasive techniques in my posters so that people
would read it and be persuaded to join
In my film I included a dog to make the target
audience feel empathic towards our cause. Having a dog in the posters and film
will appeal to the target audience as they like dogs so it will appeal to them
and it shows that we care and understand their needs which will make them want
to get involved. I also appealed to the target audience in my choice of product
which was a print product. This means that I can post it around my local area
and when the target audience walks their dogs they will see it.
I addressed representational
issues in how I represented my local area. In my photos there is a lot of
litter and neglect of the area which shows it in a bad light as the community
hasn’t done anything to clean it up. I have also shown the dog walkers looking
sad which makes people feel sympathetic towards them. I have used the music in
my video to represent these moods as I used slower, sadder music when the video
showed the current state of the field and more upbeat, optimistic music when
talking about what we wanted to turn it into.
I kept on top of my production
schedule by organizing what order I had to do what in i.e. the first thing I
did was to take photos of the area so I knew what slant I could take in my
campaign and what I had to work with. I also planned when I would film using a
spider diagram which is on my blog.
I think that the parts of my
campaign which were especially successful were my finished products, my posters
and my film, as they both turned out exactly how I wanted them and I think they
get my message across perfectly. Other things that went really well were my 2
presentations as, apart from the computer glitches, there were no mistakes.
If I could improve anything in my
campaign it would be my film as I did use a few Internet images and if I did it
again I would make sure to use all of my own photography. I would also redo my
presentations and make sure that there were no computer glitches.
