Evaluation

My media products are linked as I used the same model (my dog) in both my posters and my film so people will know that they are made by the same campaign. I included my team and my campaign logo in both so that people would see them and recognize that they were from the same campaign. I also used similar colours as in both products the writing was on a black background.

The brief was to encourage more people to get involved in regenerating local areas for the use of the community. I did this by researching other campaigns to see how they got people involved and then used some of these techniques in my own, like guilt, empathy and persuasive techniques like rule of three. This meets the needs of the client as these techniques will allow me to fulfill the brief which is what the client wants. I also researched who my target audience were, which would help my client as they would know who to target.

My products use many appropriate conventions that are needed for a successful campaign, for example in my posters and in my film I put contact details so people could find out more about the campaign and I also used my logos so that people would know who is behind the campaign. I also used persuasive techniques in my posters so that people would read it and be persuaded to join

 In my film I included a dog to make the target audience feel empathic towards our cause. Having a dog in the posters and film will appeal to the target audience as they like dogs so it will appeal to them and it shows that we care and understand their needs which will make them want to get involved. I also appealed to the target audience in my choice of product which was a print product. This means that I can post it around my local area and when the target audience walks their dogs they will see it.

I addressed representational issues in how I represented my local area. In my photos there is a lot of litter and neglect of the area which shows it in a bad light as the community hasn’t done anything to clean it up. I have also shown the dog walkers looking sad which makes people feel sympathetic towards them. I have used the music in my video to represent these moods as I used slower, sadder music when the video showed the current state of the field and more upbeat, optimistic music when talking about what we wanted to turn it into.

I kept on top of my production schedule by organizing what order I had to do what in i.e. the first thing I did was to take photos of the area so I knew what slant I could take in my campaign and what I had to work with. I also planned when I would film using a spider diagram which is on my blog.

I think that the parts of my campaign which were especially successful were my finished products, my posters and my film, as they both turned out exactly how I wanted them and I think they get my message across perfectly. Other things that went really well were my 2 presentations as, apart from the computer glitches, there were no mistakes.

If I could improve anything in my campaign it would be my film as I did use a few Internet images and if I did it again I would make sure to use all of my own photography. I would also redo my presentations and make sure that there were no computer glitches.  

My Finished Short Film

I chose to do a short film as it could easily be shown on local television or be put on social networking sites like Facebook and it could also be put on YouTube. This would bring my campaign to a wider audience as more and more people are using technology and people would share it and sent it to their friends, resulting in more people seeing it and thus getting more attention for my campaign.

I mainly used my own photography and film for this but unfortunately had to use a few images off of the Internet as I was unable to film them myself. If I were to make this film again, I would definitely alter it so all of it was my own photography and film.

I used music in my film to set a mood as I had slower, more classical music playing when showing the state of the field to emphasize the seriousness of the issue and to draw sympathy from the audience and I had more upbeat, modern-sounding music when it showed what the field could look like and when I showed my campaign details i.e. logo and website to make it seem more positive to the audience.

This is the second draft of my film as in the first one the font was smaller, less bond and the film was slightly longer but after my feedback from the second presentation I changed the font and its animation to make it easier to read.  

My Finished Posters

 I chose to do posters as I could post them up all around the local area and so when dog walkers, who are my target audience, walk their dogs they will see the posters and be interested as it applies to them. It could also be pinned up in public buildings like community centres so that more local people can learn about it and get involved.

I included a dog in my posters as it will appeal to my target audience and I showed him looking sad at problems in the field like rubbish or graffiti to make the audience feel more empathetic towards the cause. I used a mainly black and white theme to emphasize the seriousness of the issue and to make it more formal and professional-looking.

In the writing in the lower half of the posters I used rule of three to emphasize the problems "with rubbish, overgrown weeds and broken fences." I also used negative language to describe the current state of the field like "dismal" and "misused" and then used positive words like "clean" and "spacious" to describe how it could be. At the bottom of the posters I included my team and campaign logos so people know who is behind the campaign and the website where people can go for more information and find out how to get involved.

  

My Second Presentation with Class Feedback

Positive Feedback :)

Logo good because it was green which ties in the with idea of her campaign and the environment.

 Video shows how bad the field is at the moment.

Good ideas, very good presentation. Answered all questions within the presentation. Ideas presented clearly and linked back to the brief.

Good clear presentation. Understood her ideas she explained them well.

 Good eye contact with the audience. Logo was good linked with her name. Posters were good, said what was on the posters.

Really good and clear presentation with lots of information and good ideas. Covered every area of the campaign and explained points well

Clear presentation, good selection of music and rhythm of photos to match and clearly got her message across 

I like Milly's presentation, i think she worked really well on her own and added a lot of information.

Very interesting presentation with an entertaining video to show exactly what the idea is. Well done!

Negative Feedback :(

 Could speak clearer

Writing on video too quick to read and take in.

She could have used her own photography.

Perhaps speak a bit louder

A bit too much talking 

maybe change colours of the logo as its hard to see

This will influence my campaign as I will edit the video to make the writing move slower and edit the music to make it sound better. 

Film Storyboard

Basic Poster Plan

Ideas for Film Brainstorm