I chose to do posters as I could post them up all around the local area and so when dog walkers, who are my target audience, walk their dogs they will see the posters and be interested as it applies to them. It could also be pinned up in public buildings like community centres so that more local people can learn about it and get involved.
I included a dog in my posters as it will appeal to my target audience and I showed him looking sad at problems in the field like rubbish or graffiti to make the audience feel more empathetic towards the cause. I used a mainly black and white theme to emphasize the seriousness of the issue and to make it more formal and professional-looking.
In the writing in the lower half of the posters I used rule of three to emphasize the problems "with rubbish, overgrown weeds and broken fences." I also used negative language to describe the current state of the field like "dismal" and "misused" and then used positive words like "clean" and "spacious" to describe how it could be. At the bottom of the posters I included my team and campaign logos so people know who is behind the campaign and the website where people can go for more information and find out how to get involved.
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